Key Success Factor of Singapore Airlines free essay sample

Success in business is possibly the ends towards which every organisation intends to achieve. However, this achieving such ends is no easy task. Management theories and organisational studies already exist in literature to provide businesses and organisation some semblance of a formula for success. Though some models may have been tried and tested in the field, there are instances that show that it is not cut-and-dried. Some models are not wholly applicable to each and every organisation making organisational success still ever so elusive.Though these models of organisational development apparently fail to establish some form of consistency with its applications, some aspects of the model still provide improvements in the organisations. It is in this regard that this paper contends that certain critical factors are the ones that trigger and consequently maintain development in the organisation. For this dissertation, the respondent company shall be Singapore Airlines. More specifically, this study intends to find the critical success factors present in the operations of Singapore Airlines. We will write a custom essay sample on Key Success Factor of Singapore Airlines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Background of the Company Singapore Airlines is one of the top airline companies in Asia and one of the more respected brand names in the world. The company has been flying the friendly skies, giving its passengers safe passage to anywhere in the world since 1947. As stated in its website, the company is geared towards â€Å"providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees. The airline company currently have a hundred and forty-three destinations in at least forty-one countries in the world. Singapore Airlines boast of having to first introduce in-flight telecommunication services and first to put in operation the Airbus 380 which is currently the world’s largest commercial aircraft. With these achievements alone, there is no doubt that Singapore Airlines is one of the more prominent and successful companies in the airline industry. Aims and ObjectivesCritical success factors are essential elements that contribute to the overall achievements of the company particularly with reference to its organisational goals. These critical su ccess factors could be found in the internal (Barrett, Balloun, and Weinstein 2005,) and external environment (Dawley, Schniederjans, Hoffman, and Irwin 1999,) of the organisation. For this dissertation, the main objective is to determine the implications of the critical success factors of Singapore Airlines to its operations.To effectively carry out this study, the following questions shall be answered: 1. How does the internal and external environment affect the operations of Singapore Airlines? 2. How does Singapore Airlines deal with the external environment in terms of: a. The general environment (Political, Economic, Socio-cultural, and Technical); and b. The task environment (customer, supplier, competitors, new entrants, substitutes) 3. How does Singapore Airlines deal with the internal environment in terms of: a. Organisational Learning; b. Management Styles; c. Market Orientation; and d. Organisational Flexibility 4. What are the critical success factors of Singapore Airlines? 5. What is the relationship of the critical success factors of Singapore Airlines with the overall operations of the organisation? 6. What management actions shall Singapore Airline further take to leverage on this current critical success factors of competitive advantage?